Louis Vuitton creative director Nicolas Ghesquière took the reins when it came to photographing his new spring/summer 2021 campaign, which stars actors, athletes, models, and musicians — including champion tennis player Naomi Osaka, who was most recently announced as a brand ambassador. The splashy pictures show off the latest set of bags for you to start pining over, including the Rendez-vous with its chainlink hardware (that’s the one Chloe and Halle Bailey are carrying), the Coussin, worn by Jaden Smith and Sophie Turner, and the iconic Capucines and Twist.
The French fashion house has been partnering with younger people for its latest ads, which you’ll see while flipping through your March 2021 magazines if you keep your eyes peeled. “In a spirit of freedom and boldness, athletes, models, actors, and musicians were all chosen by Nicolas Ghesquière for their personality and uniqueness,” the brand stated in a press release. Ahead, we’re sharing some of our favorite shots from the lineup, all of which are sure to spark major bag envy.