Fans wishing to watch Anthony Joshua’s world heavyweight title defence against Kubrat Pulev will have to fork out £24.95 for the pleasure.
The WBA, WBO and IBF champion will put his belts on the line against the Bulgarian, who is his mandatory challenger, at the O2 Arena in London on December 12.
Joshua has not been in the ring since defeating Andy Ruiz Jr almost 12 months ago, a fight which saw him bring the belts back to Britain after avenging his sole professional loss.
But, despite returning to the UK for the first time since 2018, fans of the 31-year-old must pay £24.95 to watch the fight on Sky Sports Box Office.
Lawrence Okolie and Hughie Fury will appear on the undercard, with Martin Bakole kicking the event in the capital off.
Fans became accustomed to paying £19.95 for pay-per-view events, but were force to cough up even more for Joshua’s last fight.
Large sections of fans were left upset at having to pay the exact same price for the rematch with Ruiz last year, with Matchroom Boxing chief Eddie Hearn claiming ‘I think you will not see £24.95 again for some time’.
He told Boxing Social in 2019: “It wasn’t my decision, I understand it, it’s the biggest fight of the century, it’s one of the biggest fights of all time.
“It’s not a reflection of the future of Pay-Per-View, I think this is a one off fight where you may not ever see a fight like this again.
“So that was a decision they made, they always control the price point Sky, sometimes they consult in me, sometimes I’m told what it is.
“The KSI vs Logan Paul fight from earlier this month was shown for £9.95.
However, the price has now been set at £24.95 for Joshua’s first fight in a year.
Fans are not allowed in to watch owing to the coronavirus restrictions in place, so having no income from ticket sales is likely to have played a major part in the decision.